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The initiative started market driven, with interest in bringing retail media into self-checkout. The working assumption was that more screen space means more room for promotions and a better experience by default. Several retailers across NAMER and EMEA have expressed interest, but none are driving the requirement.
That gap is the interesting part. Rather than wait for a business case, I built one.
I ran competitive analysis and found portrait orientation is used primarily in quick service, and rarely in our core segment. I created a stakeholder alignment deck that named the missing business driver directly and used the market findings to position the effort for long-term value instead of a screen resize.
We are currently running a remote survey and a concept validation study in parallel, testing sentiment around retail media in self-checkout alongside mid-fidelity layout framework assumptions.
My Working Hypotheses
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We can port existing 4:3 designs to a taller screen, or we can build a layout framework that accounts for accessibility at a new scale, supports retail media deliberately, and extends to segments that have not asked for portrait yet. The first path delivers the capability. The second makes the capability worth having.
Accessibility and scalability are requirements here, not enhancements, since EMEA compliance applies to the new display size and the design system needs to stretch toward a coherent look across Voyix retail products.
